Define clear payout rules, commission percentages, and promotional boundaries for the partners driving traffic to your products. Fill out the conversational fields below to watch your contract construct itself in real-time.
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This User Generated Content Agreement is entered into as of [Agreement Start Date] by and between [Creator Legal Name], a [Person or Business] with an address at [Creator Address], referred to as the Creator, and [Brand Legal Name], a [Person or Business] with an address at [Brand Address], referred to as the Brand. The Creator and the Brand may each be called a Party and together the Parties.
The Creator will make the agreed content. The Brand will pay the agreed fee. The Brand may use the content only in the ways this Agreement allows. Any use outside this Agreement requires written approval and may require additional payment.
The Creator will create and deliver the following content: [Content Deliverables].
The content is for this product, service, or campaign: [Product, Service, or Campaign].
The Brand may post the content without paying for ads only on the following approved locations: [Organic Use Locations].
The Creator will deliver the content by [Delivery Date], unless the Brand causes delay by failing to provide required product, instructions, approvals, access, creative direction, or other materials needed to complete the work.
The Brand will provide all products, services, talking points, links, discount codes, required claims, prohibited claims, brand guidelines, and campaign materials reasonably needed for the Creator to complete the content. The Brand is responsible for the accuracy, legality, and support for any product claims, advertising claims, testimonials, scripts, disclosures, or instructions it gives the Creator.
The Creator may refuse or request changes to any instruction that is false, misleading, unsafe, unlawful, prohibited by a platform, or inconsistent with the Creator image, voice, audience, or reputation.
The total fee for this deal is [Total Fee]. The deposit due when the agreement is signed is [Deposit]. The deposit is nonrefundable once the Creator begins work. The final balance is due according to this payment rule: [Final Balance Due].
Unless the builder selection says otherwise, the Creator is not required to release final downloadable files, remove watermarks, grant final usage rights, post content, approve paid ad use, approve whitelisting, approve Spark Ads, approve boosting, or provide raw files until all amounts due are paid in full.
No late fee is charged under this Agreement. This does not waive the Creator right to withhold final files, suspend usage rights, pause work, recover unpaid amounts, or pursue any other remedy allowed by law.
If the Brand cancels after signing but before work begins, the Brand forfeits the deposit as a reservation and administrative fee.
If the Brand cancels after the Creator begins work, no separate kill fee applies. The Brand must still pay for work completed, products purchased, locations booked, contractors hired, and production costs incurred before cancellation.
This Agreement does not give the Creator a separate delay pause right. However, the delivery deadline automatically extends for any period of delay caused by the Brand.
A revision round means one set of change requests from the Brand. A revision may include reasonable edits that match the original brief. A revision does not include a new concept, new script, reshoot, new product, new location, new platform, or changed campaign direction.
No revision is required if it would require the Creator to make a false claim, violate law, violate platform rules, create unsafe content, damage the Creator reputation, or materially change the agreed scope.
No revision rounds are included unless the Creator agrees in writing. Any requested change after delivery is outside the original scope and may require additional payment before the Creator performs the change.
This Agreement does not create automatic approval by silence. The Brand must provide approval in writing before final acceptance, but the Brand may not unreasonably delay approval or use delay to avoid payment.
The Creator owns all rights, title, and interest in the content, including copyrights, concepts, source files, drafts, outtakes, raw footage, captions, scripts created by the Creator, and creative elements made by the Creator. The Brand receives only the permission to use the content expressly granted in this Agreement after full payment. No ownership rights transfer to the Brand unless the Parties sign a separate written ownership transfer agreement.
After full payment, the Brand receives this permission to use the final approved content: [License Type]. The Brand may use the final approved content for [Usage Term], in [Territory], and only for these approved uses: [Approved Uses].
The Brand may not resell, transfer, sublicense, give away, upload into a stock library, use for a different product line, or allow another company to use the content unless this Agreement clearly allows it or the Creator gives prior written approval.
The Brand may use the final approved content only during the usage term selected in this Agreement: [Usage Term]. When that term ends, the Brand must stop using the content unless the Creator gives written renewal approval and the Brand pays any required renewal fee.
The Brand may not use the content in paid ads, boosted posts, sponsored placements, paid social campaigns, search ads, display ads, programmatic ads, affiliate ads, marketplace ads, retargeting ads, or any other paid media placement. Any paid use requires the Creator prior written approval and may require additional payment.
The Brand may not run whitelisting, Spark Ads, boosting, partnership ads, dark posts, creator account ads, or any advertisement through or connected to the Creator name, handle, account, profile, identity, likeness, post, or audience. Any such use requires the Creator prior written approval and may require additional payment.
Raw footage, unedited photos, audio, project files, source files, drafts, bloopers, outtakes, unused content, and behind the scenes material are not included. The Brand may not demand, use, edit, publish, or repurpose raw files or source files without the Creator prior written approval and additional payment.
The Creator is not required to post the content on the Creator own channels. The Creator is creating content for Brand use only under the rights granted in this Agreement. The Brand may not imply that the Creator personally posted, endorsed, or recommended the product beyond the approved content.
The Brand receives no exclusivity. The Creator may work with other brands, agencies, products, services, and competitors before, during, and after this project. Nothing in this Agreement restricts the Creator from accepting other work unless the Parties later agree in writing.
The Brand may not use or adapt the content in connection with adult products, adult entertainment, explicit services, sexual wellness products, alcohol, gambling, tobacco, cannabis, weapons, weight loss, political content, religious content, controversial issues, regulated products, health claims, financial products, or any other sensitive or restricted category. Any such use is a material breach and immediately terminates the license without refund.
The Parties will comply with applicable advertising, endorsement, disclosure, and platform rules, including required disclosure of paid partnerships, gifted products, affiliate links, sponsored content, and other material connections. FTC means Federal Trade Commission. If the Creator is paid or receives free product, the Creator may need to clearly tell the audience that the content is an ad, sponsored post, paid partnership, or gifted product. The Brand must not ask the Creator to hide, weaken, or omit required disclosures.
The Brand may not use artificial intelligence, deepfake tools, voice cloning, face replacement, body alteration, synthetic performance tools, digital manipulation, model training, or dataset training with the content, raw files, source files, likeness, voice, image, name, handle, identity, or performance of the Creator without the Creator prior written approval and a separate written agreement.
This Agreement does not create a separate confidentiality obligation. However, each Party must still comply with applicable law and may not misuse passwords, private account access, customer data, trade secrets, or other protected information.
The Creator represents that, to the Creator knowledge, the final content created by the Creator will not knowingly infringe the rights of another person. The Brand represents that it has the right to provide all products, claims, scripts, trademarks, logos, music, links, discount codes, guidelines, and other materials it gives the Creator. The Brand also represents that its products, services, claims, and requested uses comply with applicable law and platform rules.
The Brand will defend, indemnify, and hold harmless the Creator from claims, damages, losses, costs, and expenses arising from the Brand products, services, claims, instructions, misuse of the content, unapproved usage, failure to pay, failure to disclose required information, or violation of law or platform rules. The Creator will defend, indemnify, and hold harmless the Brand from claims arising from the Creator knowing infringement of third party intellectual property rights in final content created solely by the Creator.
The Creator total liability under this Agreement will not exceed the amount actually paid to the Creator under this Agreement. The Creator is not liable for lost profits, lost revenue, lost business opportunity, reputational harm, platform performance, ad results, algorithm changes, account restrictions, or indirect damages. This limit does not apply to unpaid fees owed by the Brand, unauthorized usage by the Brand, indemnity obligations, confidentiality obligations, or misuse of the Creator name, image, likeness, voice, handle, account, or identity.
The Creator is an independent contractor, not an employee, partner, joint venturer, franchisee, agent, or representative of the Brand. The Creator controls the method, manner, timing, and creative process used to produce the content, subject to the agreed scope and brand guidelines.
Formal notices under this Agreement must be sent by email and, if available, by another written method to the contact information in the signature block. Notice is effective when sent, unless the sender receives an automatic failure notice.
This Agreement is governed by the laws of the State of [Governing Law State], without regard to conflict of law rules. Before filing a lawsuit, the Parties will make a good faith effort to resolve any dispute through written notice and a conference within [Cure Period]. This cure period does not prevent either Party from seeking emergency relief for unauthorized content use, nonpayment, intellectual property misuse, or misuse of name, image, likeness, voice, handle, account, or identity.
This Agreement is the complete agreement between the Parties regarding the content package. It replaces all prior proposals, messages, emails, texts, direct messages, and discussions about the same subject. Any change must be in writing and signed or clearly approved in writing by both Parties.
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[Creator Legal Name]
Creator Signature: ______________________________
Name: [Creator Signer Name]
Email: [Creator Email]
Date: [Date]
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[Brand Legal Name]
Brand Signature: ______________________________
Name: [Brand Signer Name]
Email: [Brand Email]
Date: [Date]
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